Thursday 7 March 2013

E-Commerce and Online Marketing in the Electronics Distribution Industry

OEMsecrets.com are proud to work with the majority of the industry's largest electronics distributors. Most franchised distributors have adapted their sales strategies to embrace the online revolution. However, there are a large percentage of the industry's distributors who are failing to optimise their online listings. Reasons such as 'too many background movements' and 'listings are too complicated to set up' are factors that the some of the industry's UK distributors have specified when questioned about selling and advertising their inventory online. 

Surely this should be at the forefront of all marketing strategies? It could be said that the industry is way behind other sectors in terms of e-commerce sites. Our some of the Marketing bosses in the electronics industry set in their ways with their strategies, such with utilising paper catalogues rather than selling their inventory online? 

Surely this has to change...e-commerce is not the future of electronic component distribution, its the present, if not the past. 

www.oemsecrets.com
Price Comparison Website for the Electronics Industry

 

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